Services

Intercultural Communication

Understanding your Business-Partners –
The way to success in national and international markets

Customer-tailored programs with

  • seminars

  • consulting

  • coaching

  • and project-support


help you to

  • Build and enforce trans-national business-relationships

  • Speed up integration-processes before and after mergers or dispatchments

  • Manage daily challenges like multicultural staff, international projects, conflicts, negotiations or foreign assignments

The growing economical merging of countries brings people from different nations and their corresponding characteristics closer together.
In spite of travelling and thus gaining experiences in foreign countries we often do not realize how strongly and in which ways cultural background influences our behaviour. A cultur-shock is very common.
This can have an unexpected negative impact on the success of multinational co-operation and make communication quite complicated.
The difficulties result from different ways to cope with time and space, with working-style and hierarchy, with human relationships etc.
Even in the co-operation with neighbouring countries, like Germany and France or Finland and Sweden, misunderstandings and irritations occur, leading to reduced efficacy of action.

When planners of international projects only consider financial, technical and strategic issues, ignoring human factors, the project can be a failure. Money and time will be wasted and experiences of frustration produced. This has shown in many well-known companies.

One important example of intercultural communication can be seen in dispatchments. When an employee is sent to work in a foreign country the employer expects economical advantages and a good representation of the company’s interests abroad. These aspects are important in most other forms of cross-cultural collaboration as well. In order to be able to meet these expectations the preparation for the assignment has to be thorough.

Customer-tailored programs of MOANA perspektiven for groups or individual employees prepare you to view foreign cultures with an understanding and constructive attitude in order to create a good working-atmosphere.
This is learnt by discussing and experiencing following topics

  • Culture and its influence on behaviour

  • Orientation in cultural diversity

  • Differences of communication (management-style, meetings, negotiations, presentations)

  • Empathy, the way to a common basis and understanding

The aim of the training is to identify and reflect on one’s own and on foreign behaviour-patterns. Finding out about the expectations, values, traditions, rules and ideals of another culture creates the foundation for profiting from this diversity and becoming innovative together.
The training that deals with different forms of communication is not only useful in international cooperation but also on the national level.

Comments from participants:

  • This is the first time that I ever reflected on my own culture and its impact on my behaviour.

  • This training helped me to understand other cultures and to cope with differences better.

  • It was the most interesting and exiting class I ever took. I also learnt a lot about myself.

  • The aims of this seminar of reviewing the cultural and sociological implications of international collaboration with a view to giving guidance on managing them were completely met.


Intercultural competence means successful communication! It enhances your social competence and shows your flexibility and mobility, essential criteria for recruitment and career-development nowadays.